Innovation in Telecomm
Aiming to innovate in the core business, I worked on a long-term project, coordinating 2 research agencies and 1 workshop to figure out:
“What can we do to gain sustainable competitive advantage and break the commoditization cycle of the postpaid plans in Brazil?”
New Postpaid Plan
How might we improve revenue and market share focusing on consumers who are currently not well served by any company?
To answer this question, I took the challenge of finding a profitable market niche and creating an innovative product based on consumer needs.