UX Research on HBO Max (video presentation)
Customers have subscribed. Now what?
Here, I present to you my final project on how HBO Max can improve its user experience. I used HBO Max as my testing platform, you may be able to follow the same steps to create actionable insights about your users on your platform and design new strategies to increase satisfaction, accuracy, and efficiency of your UX.
Innovation in Telecomm
Aiming to innovate in the core business, I worked on a long-term project, coordinating 2 research agencies and 1 workshop to figure out:
“What can we do to gain sustainable competitive advantage and break the commoditization cycle of the postpaid plans in Brazil?”
New Postpaid Plan
How might we improve revenue and market share focusing on consumers who are currently not well served by any company?
To answer this question, I took the challenge of finding a profitable market niche and creating an innovative product based on consumer needs.
Release of The Hobbit
See the details of the release process for SKUs of the 3rd largest Warner Bros. Franchise: The Hobbit.
This project included Product Management, Communication, Trade Marketing, Event Organization, and Community Engagement.