Innovation in Telecomm
What can we do to gain sustainable competitive advantage and break the commoditization cycle of postpaid plans in Brazil?
The answer: start innovating in the core business of the company. To address this solution, I worked on a long-term innovation project coordinating 2 research agencies and a workshop event. The steps of this project are described bellow.
1) Desk Research
I conducted secondary research with internal and external data to map the present competitive scenario, reporting:
Product portfolios
Communication
Sales strategies
KPIs
2) Qualitative Research
I collaborated with questionnaire writing to enable research agencies to conduct:
In-depth Interviews with Executives and Tech & Innovation Experts
Focus Group with customers beta of Vivo and competitors
3) Data Analysis
After analyzing the report from the agencies, I organized the prioritization of the most relevant insights according to the business current necessities. We highlighted:
Current barriers to innovation
Mindset adjustment guidelines
Possible innovation paths
Drivers to long-term success
4) Design Thinking
I organized a design thinking workshop with a multi-functional team from different areas to develop actionable plans based on the drivers to long-term success.
