Hi, my name is Jennifer!
I help companies to improve their business by creating and implementing customer-centric strategies
Content & Marketing Strategy, Research, Insights, Project Management
About Me
Marketing | Strategy | Research | Insights | Project Management
Enthusiastic Marketing professional with 7+ years of experience in project management, primary research, data analysis, storytelling, and content and marketing strategy in the Media & Entertainment and Telecommunications industries. I am exceptional in applying a structured approach to gathering data, interpreting findings to build on actionable insights, and providing innovative strategies. Additionally, I excel in challenging and fast-paced environments.
MBA, Digital Marketing
2017 – 2019
B.A., Marketing
2012 – 2016
Extension, User Research
2020
“It was a pleasure to work together with Jennifer, who is an efficient Marketing professional... She was always able to successfully complete any tasks with favorable results despite deadline pressure.”
- Denise Novais, Marketing Director at Warner Bros. Pictures
Featured Projects
Awards
PepsiCo award was focused on finding the most innovative ideas for sustainability, mobile, entertainment and retail. I created the Project Reutilize H2OH! facilitating the reuse of packaging.
Proposals: Multipurpose packaging, branding and communication campaign, app and website, product lifecycle, partnership recommendations, events ideas.
Brazilian Association for Business Communication award promotes consultation to big companies. This was a General Motors case, targeting urban mobility improvements.
Main proposals: Walking World GM App, carpooling Social Media, fuel cost calculation and sharing, parking spot finder, partnerships, events and promotion suggestions.
Industries and Experience
Entertainment
Warner Bros. | 2015-16
Product Marketing
Startup
Viva Vida | 2017
Integrated Marketing
Telecommunication
Telefônica Brasil | 2017-19
Product Marketing
Real Estate
Contour Holdings | 2020
Integrated Marketing
Entertainment
NRG | 2021-Present
Market Research
Customers have subscribed. Now what?
Here, I present to you my final project on how HBO Max can improve its user experience. I used HBO Max as my testing platform, you may be able to follow the same steps to create actionable insights about your users on your platform and design new strategies to increase satisfaction, accuracy, and efficiency of your UX.